Upper Arlington Field Hockey — Website & Operations System.
A full rebuild of the website combined with backend systems for donations, sponsorships, scheduling, and ongoing program operations.
A website that was difficult to maintain and a manual process for managing board transitions and sponsors.
The Upper Arlington Field Hockey program was operating on a basic WordPress site that lacked the functionality needed to support fundraising, communication, and day-to-day operations. The website functioned as a static page—not an operational system.
- No ability to collect donations or sponsorships digitally
- Manual processes for managing rosters and schedules
- No system to track sponsors or donors
- Limited ability to engage with supporters over time
- No infrastructure to support board transitions year to year
A website that functions like a system.
Arena rebuilt the website from the ground up and layered in systems to support fundraising, communication, and operational continuity — front-end experience and back-office operations in one place.
Stripe donations
Digital donations and sponsorship tiers.
Sponsor & donor CRM
Track every supporter in one admin portal.
Email workflows
Automated renewals and outreach.
Schedules & rosters
Import-based, season after season.
Youth camp registration
Reusable participant data.
Live social feed
Instagram updates the site automatically.
Google Calendar sync
One source of truth for schedules.
Spirit wear store
External commerce, integrated cleanly.
Fundraising, fully digital.
Stripe-powered donation and sponsorship tiers allow supporters to contribute digitally, replacing manual fundraising processes.
- Clear sponsorship levels
- Digital payment flow
- Increased accessibility for donors
External storefront, native experience.
Integrated external storefront for spirit wear, connecting users to third-party purchasing while maintaining a consistent experience.
- External commerce integration
- Centralized navigation
- Seamless user experience
The site stays current — automatically.
Live Instagram integration keeps the site updated automatically with team activity and content.
- Real-time content updates
- Reduced manual posting
- Increased engagement
A back office that survives every transition.
Admin portal allows board members to manage schedules, rosters, and program data without manual updates each season.
- Import schedules instead of manual entry
- Centralized roster management
- Built for annual transitions
Built for ongoing operations.
Beyond the public website, Arena built backend systems that simplify how the program operates year over year — and survive every leadership transition.
- Sponsor and donor tracking in a centralized system
- Email workflows for renewals and outreach
- Youth camp registration with reusable participant data
- Convert donors into featured sponsors with a single action
- Reduced reliance on manual coordination
- Continuity across changing leadership
A system that scales with the program.
- Simplifies fundraising and sponsorship management
- Reduces administrative workload
- Improves communication with supporters
- Enables consistent operations year over year
- Creates a foundation for growth without added complexity
From static site to operational platform.
This project transformed a basic website into a system that supports fundraising, communication, and operations. Instead of rebuilding processes every season, the program now runs on a structured platform designed for long-term sustainability.
Build systems like this for your organization.
We design and deploy systems like this in days—not months.