Test. Measure. Strengthen.

The Arena Gauntlet™ is a 4-part audit that puts your business to the test across the four disciplines that determine performance, scalability, and valuation.

01

Sales — Pipeline, Process, and Performance

We examine the structure, systems, and strategy that drive revenue growth.

Sales cycle consistency and messaging.

CRM setup, reporting, and stage management.

Team structure, compensation, and enablement practices.

Marketing and sales alignment on messaging and handoffs.

Forecasting discipline and leadership cadence.

02

Operations & Technology — Systems That Scale

We evaluate your operational backbone and technology stack to determine how efficiently your business runs and where automation or integration can unlock growth.

Core platforms (CRM, ERP, data, project systems) and how well they connect.

Reporting infrastructure, dashboards, and data hygiene.

Workflow design, handoffs, and documentation quality.

Security, compliance, and scalability of existing systems.

Process automation opportunities and AI potential.

03

Finance — Clarity, Controls, and Confidence

We review your financial reporting, operations, and controls to ensure they provide a solid foundation for decision-making, growth, and valuation.

Accounting systems, reporting accuracy, and close cadence.

Budgeting discipline and financial communication with stakeholders.

Internal controls, oversight, and compliance readiness.

Preparedness for investor or buyer due diligence.

Financial statements and cash flow management.

04

Strategic Readiness — Value, Risk, and Exit Preparation

We analyze the broader strategy and readiness of your company for growth or transition. This includes leadership alignment, documentation, compliance, and overall value defensibility.

Leadership depth and organizational dependency on the founder.

Documentation for HR, legal, tax, and compliance.

Corporate structure, legal standing, and contract organization.

Data availability for presentation to potential investors or buyers.

Customer concentration, churn risk, and supplier exposure.

The Arena Audit Process

Discovery

Every audit includes an initial 1 hour discovery call with an expert in each of the 4 focus areas.

Information Gathering

After the initial discovery call, our experts will work with you to gather any additional information they need to prepare recommendations. Examples of this include conversations with key employees, surveys, requests for additional information or access to systems.

Presentation of Findings

Once we have the information from step 2, each expert will prepare and present a summary report that includes key findings, recommendations, and a proposal for implementing changes to improve your company — your roadmap to optimize each of the 4 focus areas.

Who It’s For?

The Arena Gauntlet™ is built for companies ready to prepare for what’s next — whether that means scaling to the next stage of growth, systematizing what’s already working, or positioning the business for a successful sale or succession.

The audit is best suited for companies with $5 - $50 million of annual revenue that have the free cash flow to invest in the value creating projects identified through the audit process.

Run the Gauntlet

Pricing & Engagement

The Arena Gauntlet™ Business Audit is available as a one-time engagement or as part of a broader Arena partnership.

Custom engagements and multi-company discounts are available upon request.

Full 4-Part Audit

$10,000

N/A

Includes expert-led reviews across Sales, Operations & Technology, Finance, and Strategic Readiness, plus a comprehensive roadmap and debrief session for each.

Single-Focus Audit

$3,000

per discipline

For companies that want to focus on one area of improvement.

The Arena Gauntlet™  Business Audit