Twice a Year. One Business. Zero Guesswork.
Arena Growth Catalyst
The Arena Growth Catalyst is a selective, semi-annual program designed to help one high-potential business break through its next growth barrier.
During each application window, one company is chosen to receive a complimentary Arena Gauntlet™ Business Audit and a 90 minute strategic planning session through Arena. Built on Arena’s experience working with growing businesses, the goal is to diagnose artificial barriers to growth and define a practical roadmap to overcome them.
Apply NowWho It’s For?
The Arena Growth Catalyst is open to all growth minded companies with at least $1 million in annual revenue. Companies will be asked to submit verification of revenue to be considered for selection.
When is it?
The application deadline to be considered for the April 1st selection window is March 15th and the deadline for the Oct 1st selection window is Sept 15th.
What else?
The selected company will be contacted in early April or October to schedule their audit. Companies that are not selected will also be notified and invited to participate in the next session or explore other programs through Arena.
All applicants will receive a complimentary copy of The Holy Grail of Scale and access to the Arena Ops Hub for 3 months at no cost.
Apply for Arena Growth CatalystTest. Measure. Strengthen.
The Arena Gauntlet™ is a 4-part audit that puts your business to the test across the four disciplines that determine performance, scalability, and valuation.
01
Sales — Pipeline, Process, and Performance
We examine the structure, systems, and strategy that drive revenue growth.
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Sales cycle consistency and messaging.
CRM setup, reporting, and stage management.
Team structure, compensation, and enablement practices.
Marketing and sales alignment on messaging and handoffs.
Forecasting discipline and leadership cadence.
02
Operations & Technology — Systems That Scale
We evaluate your operational backbone and technology stack to determine how efficiently your business runs and where automation or integration can unlock growth.
Core platforms (CRM, ERP, data, project systems) and how well they connect.
Reporting infrastructure, dashboards, and data hygiene.
Workflow design, handoffs, and documentation quality.
Security, compliance, and scalability of existing systems.
Process automation opportunities and AI potential.
03
Finance — Clarity, Controls, and Confidence
We review your financial reporting, operations, and controls to ensure they provide a solid foundation for decision-making, growth, and valuation.
Accounting systems, reporting accuracy, and close cadence.
Budgeting discipline and financial communication with stakeholders.
Internal controls, oversight, and compliance readiness.
Preparedness for investor or buyer due diligence.
Financial statements and cash flow management.
04
Strategic Readiness — Value, Risk, and Exit Preparation
We analyze the broader strategy and readiness of your company for growth or transition. This includes leadership alignment, documentation, compliance, and overall value defensibility.
Leadership depth and organizational dependency on the founder.
Documentation for HR, legal, tax, and compliance.
Corporate structure, legal standing, and contract organization.
Data availability for presentation to potential investors or buyers.
Customer concentration, churn risk, and supplier exposure.
The Arena Audit Process
Discovery
Every audit includes an initial 1 hour discovery call with an expert in each of the 4 focus areas.
Information Gathering
After the initial discovery call, our experts will work with you to gather any additional information they need to prepare recommendations. Examples of this include conversations with key employees, surveys, requests for additional information or access to systems.
Presentation of Findings
Once we have the information from step 2, each expert will prepare and present a summary report that includes key findings, recommendations, and a proposal for implementing changes to improve your company — your roadmap to optimize each of the 4 focus areas.
Twice a Year. One Business. Zero Guesswork.
Apply Now
